If you’re into selling properties, how do you think you could benefit from using a chatbot to increase your real estate sales when you’re in the Philippines? Would it be great if somebody is nailing that sale for you even while you’re sleeping? They say that in real estate terms, getting leads is everything! Since every lead matters, being able to respond immediately to an inquiry is very essential to keep up with clients.
So, how to benefit from chatbot to increase your real estate sales? The answer is simple — when a potential buyer comes looking for their dream house or property, you have to be sure that there’s someone who will respond and give immediate answers to that buyer. There is no such thing as “too quick to respond”,
Why using a chatbot is the perfect tool for your real estate business?
As a seller, whether you’re an agent or a broker, obtaining and being able to qualify leads is your main concern in order to make a sale. Everyone knows how hard it is to look for potential buyers for your properties. From giving out flyers to endless and fruitless cold calls and some random texts and invitations for an appointment or property viewing and tripping, we’ve all been there!
A chatbot may start conversations with prospects on your behalf, leading to a subscription, an appointment, or some other actions that you want. They will get users involved and draw them automatically into your sales funnel so that you have more warm leads and more possibilities for future sales.
Real estate chatbots are usually used to communicate with leads at the very top of the sales funnel — people you don’t know who may or may not be able to move on to the next level.
As if you were messaging with a friend, the bots gather basic information from the prospect and then produce relevant responses right away. Often, chatbots can invite the prospect to learn more by filling out an email capture form or contacting the agent directly or even transfer the conversation to an agent.
Assume that someone is searching for a new place to live or that a prospective seller is looking to sell their house. Both parties need fast responses in both scenarios; however, it is difficult for a real estate agent, broker, or developer who is handling new and old listings, addressing their own sales and marketing goals, and managing past clients to take time out and listen to the needs of a random guest to their website or social media channel like Facebook.
Given that the majority of buyers and sellers begin their search for a home online, it’s a good idea to use chatbots in real estate to help them create a sales funnel.
To say the least, taking the time to assess the overall seriousness of the lead from scratch is time-consuming. However, it is self-evident that in order to be competitive in real estate, you must catch as many leads as possible in order to maintain a healthy pipeline on a regular basis.
Chatbot saves you time
Chatbots are well-known for their ability to automate tasks and save time. Since a bot can handle such a large percentage of popular inquiries, you’ll need fewer human agents on staff. As a result, the human workers you already have will be freed up to handle tasks that only a human can handle. In other words, bots will help you save time and money in your real estate market. Without taking time out of your day, a chatbot will help you collect the information you need.
The chatbot’s greatest advantage is the ability to save a significant amount of time. As a realtor, you would not waste time on ineffective inquiries. You and your sales team will work with a much smaller, filtered, and pre-qualified lead pool, saving you time and effort. Chatbots save time by engaging with each possible lead in a customized manner.
Chatbots can act as your personal assistant and sales agent
Chatbots can serve as personal assistants without requiring you to recruit a new employee or find additional office space. These personal assistants will assist you with a wide range of duties, freeing up time for you to concentrate on other, more productive activities within your business.
The chatbot can:
- Field questions about the various customizations that are available, along with related photos, as a real estate agent chatbot (digital customer service and sales representative) that offers properties for rent or sale.
- Assist buyers with the selection and booking/reservation of their desired property
- Automate scheduling demands workflows and provide immediate alternatives
- Assist buyers in making decisions on which properties to purchase.
The chatbot provides buyers with all of the information they need. However, if the chatbot’s capabilities are exceeded, it can transfer the conversation to a human or live agent. Chatbots are intelligent enough to recognize the conversation’s meaning and follow the appropriate flow.
How to use chatbots to qualify online leads
You can determine where your chatbots reside (via Facebook Messenger, website chat widget, or both) and what kind of leads they tend to catch based on your requirements (renters, buyers, or sellers).
The first move is to get a lead’s name and email address, then ask them a series of questions about where they want to live and how much they’re willing to spend.
Beyond gaining an understanding of a buyer’s interests and needs, chatbots may also ask questions about loan credentials to assist the real estate agent in determining where the prospect is in the sales process so that they can make appropriate recommendations.
For example, you can make the chatbot nurture leads at the top of the funnel by asking a few general questions and then narrowing its attention to whatever makes the most sense for the prospect in question. It can handle both buyer and seller leads, and at any stage in the conversation, it can pass the conversation to a real estate agent.
The chatbot asks qualifying questions in order to guide the buyer — or seller, or seller who is also looking to buy — to the appropriate location.
Frequently, you will see the lead’s initial inquiry and then proceed through the prequalifying process. And you have some proof that the lead hasn’t been prequalified and isn’t — or isn’t — ready for your time. You can always hand it over to the agent at that stage, and they can take over the conversation at any time.
Your agent knows just which questions and answers to ask to ensure that your first human contact is as value-driven as possible, rather than going in cold.
Remembering what your lead and chatbot talked about
Consider how much paper it would have taken if you had recorded each and every response from each and every lead you’d dealt with. Isn’t that unimaginable? Chatbots can assist you in this by keeping track of all previous conversations. You may refer to the chat history saved in the system if you need to look up what the customer said.
Trends between customer and bot interactions can be defined this way. If you want to see if a certain form of property in a specific category (area-wise, budget-wise, etc.) is generating a lot of interest, you can easily do so using all of the data in your chat history.
Your real estate company will find it difficult to survive if you don’t have an easy, efficient way to attract and qualify leads. You have nothing to lose by trying out a chatbot for this reason.
At Creative Design ink, we strive hard to create bespoke AI-based chatbot solutions that have helped our clients generate pre-qualified leads for their sales teams while also addressing FAQs and providing customer service across a wide range of buy/sell/rent scenarios, all at scale.
The widespread acceptance and introduction of chatbots over the last two years, as well as the involvement of tech powerhouses, are strong indicators that conversational AI is no longer a passing fad, but is here to stay. If you work in real estate, you should think about automating your sales and customer service processes.
Do you think having a chatbot in your digital marketing arsenal will help you grow your real estate business? I’d love to hear your thoughts about this!