Having a website and creating Facebook pages are becoming synonymous with function and purpose because they are often used interchangeably to represent a brand, company, or persona. The concept of introducing yourself or your company and establishing business relationships with prospects is becoming more accessible now than ever before.
If you’re going to have your website versus creating a Facebook page, asking yourself which is better is what many business owners are asking themselves. Having an effective mode of communication and an open line to your prospects is the primary goal of having an online presence.
Keeping up with people’s attention is becoming harder nowadays because of an enormous information bombardment that is always getting in between you and your prospects. Having a “home base” or a place to drive people into is a great starting point to provide your audience with the information you intend them to have.
The question goes back to where we started: do we need a website? Or a Facebook page would already suffice for your business marketing?
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If you need control of any information or content you will be using for your business or marketing activities, then you need a website. Whenever you post something on Facebook, the social media platform will have the credit when the search engine ranks it up, not you. Now, when you try posting that same content on your website and when it ranks on the search engine, the credit goes to you and your website.
Another issue regarding Facebook and its control over your page is that they decide whether to retain your page. The idea that the social network can decide to put down your Facebook page anytime, without question, will create chills for any business owner. What if you’re already invested heavily in the social network and rely on social media for your earnings? The thought of someone who can take that away from you at anytime should be given some severe consideration when it comes to the future of your business.
It’s a big yes! And you want to know why? You need to have a website that you can control. Where all of the contents are things you can call your own and a site that is specifically designed to be dedicated to helping you grow your business and online presence.
As a business owner, you always look for ways to increase profits and get ahead of the competition. One way to do this is to sell your products online. But if you don’t own the platform you’re selling on; there’s a risk that your content will be rejected or that you’ll be bumped off the platform entirely.
That’s why owning the platform for your brand and products is so important. When you own the platform, you don’t have to worry about being rejected or bumped off. You can control the content and ensure that your products are properly presented. This will help build trust with your customers and keep them returning for more.
Attracting and Retaining Customers – having a website will attract new customers to your business and let them know that you are there for good, thus, promoting customer retention.
1. Add Credibility to Your Business
by simply having a website boosts your credibility as a legitimate business. Always count on first impressions; having a website allows you to make a very strong impression and a professional introduction of your business to your target customers. Having a website helps you showcase your expertise and better position your business.
2. It’s Not as Expensive as You Think
time and again, some agency charges an arm and a leg to provide you with a professional-class website. However, with Creative Design ink’s Web Development and Maintenance plan, full service with everything is given to you at a flat charge (hint: your latte or milk tea is more expensive).
3. Can I use my Facebook page as a website?
- A Facebook page or business page has limitations. It would seem common sense for small business owners to build and rely on what the largest social media network can provide for them at no cost. Creating a business page on Facebook is free and will open up access for you with a user base of billions. With this knowledge, small businesses rely on this social media feature. But would this be enough?
- User engagement with Facebook will earn you “followers” — as long as these users “like” the posts they see from you. But once they get tired or weary of your posts, they will stop visiting your page, and Facebook will begin to take your posts out of their timeline or news feed. When that happens, you must start paying Facebook to promote or advertise your posts to gain new users.
- Another limitation of a Facebook business page is the lack of control and brand privileges over your page. You can put a background photo in it and a profile picture, but it will never give your customers the total and complete brand experience that a dedicated website can provide for your business. Also, since this is Facebook’s platform, they can decide whether your page can exist. Any issue that Facebook seems to have or any reason they think would be valid, and they can take down your page anytime.
4. Is it worth having a website?
The simple answer is yes. The website you create will be the marketing hub for all communications and engagement to educate and sell to your customers. Your brand and company website should be the traffic destination where all marketing traffic, advertising, social media, and public relations are referred to and pointed.
In conclusion, is it worth having a Facebook page for your business? Yes, definitely. It’s free advertisement and brand exposure, and the platform is free to use. But is it enough? Most probably, not.
Creating an absolute and professional presence and digital presentation is required for any business to succeed. A dedicated and branded website is not an option; it is necessary.